Is your website responsive? It better be!
If your site isn’t responsive, you better make it responsive and do so quickly. The benefits outweigh the cost to redesign a website so much that it is almost moot to even question the redesign. With a plethora of devices and screen resolutions, it is important to not multiply versions covering different devices, but rather create a single version that responds to the device and renders optimally.
Responsive web design is THE single solution that can solve today’s problem of many countless devices with many different form factors.
Research from Adobe shows that 55% of marketers rank mobile as the biggest driver of change in marketing. Marketers view smartphones (96%) and tablets (87%) as the most important devices to solve for today in terms of reaching customers. Marketers also believe they need to optimize marketing content for more than double the number of devices today than three years ago (3 devices three years ago vs 7 devices today).
Think about it this way, the quality of the mobile experience is more important than that on a desktop because there’s no room for error or waste. If a potential customer is nearby your place of business and wants to look you up but can’t because your website doesn’t function on her mobile device, she will pass you up and go to your competitor down the block because they have a responsive site. Think about how frustrating it is to try to pull up a website, only to be greeted with tiny copy and a horrible layout. This is a strong signal to your customers that your business is behind the times and outdated. Customer expectations are so high on mobile devices, there’s little room for error.