Focusing on customer needs can lead to dramatic innovations and rapid business growth. Firms today, more than ever, face continuous threats from highly innovative firms looking to disrupt and steal market share. This is why it is imperative that organizations take a strong position on innovation now, in order to prevent losing market in the future. All organizations and firms have opportunities to innovate. What lacks is the comprehensive imagination, the ability to take an outside look at the organization, look beyond the industry it operates in, and see the bigger picture. Comprehensive imagination allows firms to extend their reach, protect themselves from competition, and develop a sustainable competitive advantage. Aviator Marketing understands this concept very well and will be your unbiased, outside partner to help your firm innovate to protect itself and provide new growth opportunities.