1. Lay Down the Groundwork
Hone your Twitter profile in every detail. It is important that your Twitter presence have the same brand tone, look and feel as your other platforms.
2. Start Following
In Twitter, anyone can follow anyone, so start following your customers, partners, competitors, organizations or anyone relevant to your business.
3. Use #Hashtags
Hashtags are used to identify a common topic or theme. You can create a #Hashtag unique for your business and use it to help people find your company.
4. Get Engaged
Engage and interact with your followers. Listen to them, ask and answer questions, give @shoutouts. Make them feel important, because they are!
5. Tweet Creatively
Think of compelling and creative headlines. You can comment on relevant articles, post a quote from an article, add images or even ask questions about relevant articles.
6. Utilize Lists
Twitter lists allows you to separate the accounts you follow into groups. Customers, potential customers, and others can be organized and monitored.
7. Schedule Tweets
Understand when and where your followers are online and post accordingly. The best days are the weekends and peak hours are 9am, 2pm, and 8pm.